Global Scans · Millennials · Weekly Summary

• [New] 83% of parents will be millennials by 2027, and over half of global millennial parents say they are spending more on their children - enter brands upleveling the experience for kids. SlideShare
• [New] 72% of Gen Z and Millennials say they will spend more if they get just 5% cashback. Businesslend
• [New] Millennials and Gen Z voters are expected to play a pivotal role in 2025's federal election. Saxton Speakers
• Generation Z is not far behind, projected to hit $33 trillion in income by 2030 - that's more than a quarter of all global income - and pass Millennials in spending power the year after. Breznikar
• Over 74% of Gen Z and 77% of millennials believe that GenAI will impact their roles within 2026. Filta
• 62% of Americans say they are worried another economic crisis could derail their retirement strategy, and among age cohorts, millennials are the least likely to say they are saving enough for retirement. Investopedia
• Spending on beauty services by Millennials will grow the most by 2034. / USA Beauty Packaging
• We are in the midst of the Great Wealth Transfer in the US, with an estimated $45 trillion expected to move from Baby Boomers to Gen X and Millennials over the next decade. FinExtra
• An estimated 585 million people will listen to a podcast in 2025, driven largely by younger demographics such as Millennials and Generation Z. syracuse
• More than half of Americans plan to buy a home in 2025: 61% of Gen Z, 52% of Millennials, 46% of Gen X, and 43% of Baby Boomers. IPX1031 - Investment Property Exchange Services, Inc.
• Gen Z will outnumber Baby Boomers in the professional workforce in 2025, and that, together, Gen Z and Millennials will make up 75% of working professionals. Smart Meetings
• Spending power is shifting, and in 2025, marketers will need to adjust their strategies to meet the needs of Generation Y (better known as millennials) and Generation Z. Treasure Data -
• 90% of millennials identify professional development opportunities as important to them in their job. Hospitality Net
• Younger millennials and Gen Zs will be the demographics with the most significant contribution to digital payments volumes in 2025. Coingeek
• With the Great Wealth Transfer underway, millennials are expected to inherit more than any other generation - a whopping $46 trillion over the next 25 years. Traders Magazine
• 58% of Millennials plan to bring their extended family on vacation in 2025, as opposed to 31% of their Gen X and Baby Boomer counterparts. Condor Ferries
• Two-thirds of millennials expect real-time customer service, and three-quarters of all customers expect a consistent cross-channel service experience, which, at a time when budget constraints are the reality for most companies, seems unachievable without the intervention of something like AI. Salesforce Ben
• Gen Z's spending is expanding at twice the rate of previous generations, and together with Millennials, they are expected to account for nearly half of all luxury goods sales by the end of 2025. connected
• Millennials are willing to take a lot more risk than Generation X. Kiplinger
• With 83% of Gen Z already shopping through social platforms and Millennials projected to account for one-third of global social commerce spend by 2025, their combined economic power is monumental. Magenest - One-Stop Digital Transformation Solution
• 76% of U.S. millennials plan to take solo trips in 2025. Condor Ferries

Last updated: 07 September 2025