Global Scans · Consumer · Weekly Summary

WHAT'S NEXT?: Technology will become the new sales assistant, always on, always friendly, always delivering. Consumers will co-create and create products to their exact needs. Brands will have to focus on seizing mobile moments on apps that already have consumer's attention. Instantly explore below how lifestyles, buying behaviors and attitudes are changing and where you fall short in the battle to win consumers hearts and minds.

• [New] With 13.3% of U.S. workers now working from home regularly, employees expect workplace technology to work as smoothly as consumer apps. monday.com Blog
• [New] Students increasingly consider studying in Asia or non-Anglophone Europe for cost, mobility ease, and regional economic opportunities. MASTERGRADSCHOOLS
• [New] 2026 will be a significant inflection point for the Advanced Air Mobility sector in terms of achieving public acceptance. Advanced Air Mobility Intl
• [New] Stablecoins will become even more popular in 2026, as their consumer protection rules get firmed up. Fortune
• [New] In 2026, professionals should expect tighter governance and stronger regulatory frameworks, particularly around consumer data. ISACA
• [New] Apple has been reportedly developing AI-powered smart glasses that could integrate with its ecosystem of devices, while Snap is planning lightweight consumer AR glasses that build on its AR expertise from Snapchat. The Tech Buzz
• [New] Analysts project an earnings growth rate of 8.3% YoY for the S&P 500 in Q4, with expectations for information technology and financial sectors improving while utilities and consumer staples declined. IG
• [New] Snap's consumer Spectacles will launch in late 2026, while Samsung's Android XR glasses will rival Meta Ray-Ban Display Glasses. Next Reality
• [New] Recent consumer insights show most adults plan to focus on better nutrition in the year ahead and feel confident doing so when meals are built around familiar, easy-to-use foods. The Shelby Report

Last updated: 22 January 2026