[New] With 87% of shoppers saying social media influences their buying decisions, the brands that win will not be the ones with the biggest ad budgets-they'll be the ones creating authentic Valentine's fashion UGC that resonates where consumers actually shop.
Social Native
[New] TikTok Shop will reach $23.41 billion in US ecommerce sales in 2026, a 48% increase year-over-year.
eMarketer
[New] Global social commerce sales are forecast to surpass $1 trillion by 2026, with platforms like TikTok Shop and Instagram Shopping leading rapid adoption across age groups.
EverHelp - Customer Service Company
[New] With six in ten of UK BPC buyers say browsing products in a shop is a fun / enjoyable way to spend their time, retailers that deliver personalization, entertainment and ease will receive both attention and loyalty in 2026 and beyond.
Mintel
[New] Hybrid volumes surging across Ford, Toyota, and Hyundai, meaning more vehicles with dual powertrains and high-voltage battery systems will be arriving in shop bays over the next several years.
Autobody News
[New] The smartest way to save money on groceries in 2026 is to plan simple meals around affordable staples, shop with a focused, grouped list, and use what you buy through leftovers and freezer meals.
PlanEat AI
[New] Live shopping events on TikTok Shop will become standardized rather than experimental.
Marketing Agent Blog
[New] Retail media - advertising directly on e-commerce marketplaces like Amazon, Shopee, Lazada, and TikTok Shop - will account for over 25% of global digital ad spend by the end of 2026.
Wayfindr
In the U.S., TikTok is tightening control: Seller Shipping will be discontinued, and sellers must use TikTok Shop logistics services.
ChannelEngine
Social commerce threats like TikTok Shop and discounters like Temu have forced Amazon to rethink its discovery-based shopping experience. / USA
Valley City Times-Record
To encourage expansion in the European Union, TikTok Shop will introduce an incentive for new sellers.
Mexico Business
In 2026, U.S. consumers will be able to shop two new hatchback electric models priced around $30K, each with an estimated range of over 250 miles.
Car and Driver
TikTok Shop will reach $23.41 billion in US ecommerce sales in 2026, a 48% increase YoY, EMARKETER forecasts.
eMarketer
Facebook leads in total US social buyers, but TikTok Shop is growing fastest and will surpass major retailers in ecommerce sales by 2026.
eMarketer
TikTok Shop sales will surpass $20 billion in 2026 and reach $30 billion by 2028.
Rising Trends
At the machine level, Siemens is planning to introduce an Operations Copilot for shop floor workers, which will be available by the end of 2025.
Automation.com
Shopify has introduced an agentic plan that will let non-Shopify merchants sell through AI channels - including ChatGPT, GoogleAI Mode and Gemini, Copilot and Perplexity - as well as the Shop app and future partners.
Digiday
Per Steiger, AI will remain a key lever in 2026, not just to create new ways for consumers to shop, but to help brands become more agile through better forecasting, inventory management, and planning.
Morning Brew
Streamers will hunt for new revenues beyond subscriptions and ads, fashion shoppers will polarize toward luxury or low-cost, and TikTok Shop will transition from experiment to expectation.
eMarketer
Last updated: 16 February 2026
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