Global Scans · Lifestyles · Weekly Summary

WHAT'S NEXT?: Digital lifestyles are on the rise around the world and AR and VR will likely see us all using wearables, head-mounted displays and smartphones in almost everything we do. And, most of us will be living in cities too with full amenities close by.

• [New] The eCommerce giant will deploy mobile experiential trucks across Hong Kong to give consumers hands-on product interaction, while collaborating with local lifestyle influencers for unboxing campaigns to validate Tmall Supermarket's efficiency. Marketing-Interactive
• [New] Live shopping adds another 25% and is expected to account for 10-20% of all ecommerce by the end of 2026. StoreCensus
• [New] Concerns that food inflation could rise again in 2026 continue to shape both consumer behaviour and companies' strategy. FoodNavigator-USA.com
• [New] Lifestyle and tourism destinations like Merida, Los Cabos, Oaxaca, and the Riviera Maya continue seeing growth driven by foreign buyers, retirees, digital nomads, and investors seeking both lifestyle and long-term appreciation opportunities. MEXLAW
• [New] The retail and e-commerce application segment is expected to grow at a fastest CAGR of 9.5% from 2026 to 2034 with the explosive expansion of online shopping and direct to consumer delivery models. Market Data Forecast
• [New] In 2026, attention spans are shorter, competition is fiercer, and customers expect online shopping to feel effortless. Enerpize
• [New] Around 72% of luxury fashion consumers in the UK expect AR to be incorporated into their shopping experience. Market.us
• [New] While Gen Z is often associated with digital-native behaviour, 71% of Gen Z respondents said they plan to buy a cookbook in 2026, making them 15% more likely than older generations to do so. PPC Land
• [New] US mobile commerce specifically is estimated at $410 billion in 2026, projected to climb to $856 billion by 2027 as American consumers increasingly adopt phone-first shopping habits. Fungies.io - Sell digital products seamlessly
• [New] Sedentary behaviour is a ubiquitous but modifiable risk factor for many health conditions, including dementia. SciTechDaily
• [New] Importance for marketers: Google's transformation of Search into an agentic AI platform could significantly reshape SEO, paid search, shopping discovery, customer journeys, attribution, content visibility, and how brands compete for attention in AI-mediated experiences. MarketingProfs
• [New] Instagram is now utilizing a new AI-driven moderation tool designed to predict user age and detect coordinated inauthentic behaviour. Yahoo
• [New] 42% of U.S. consumers shop more at online-only stores, and an equal share expect to avoid in-store shopping for the foreseeable future. Market.us
• Forecasts suggest that AI-driven personalization will power the vast majority of CTV ads by 2027, turning generic TV commercials into dynamic creatives responsive to viewer context, behaviour, and purchasing signals. Starti Blog
• Alibaba plans to introduce AI shopping assistants inside Taobao featuring capabilities such as virtual try-ons and automated price tracking, highlighting China's increasingly integrated approach to AI commerce ecosystems. MarketingProfs
• Up to 40% of clothing stores in Russia could close in 2026 as foot traffic in shopping malls falls and competition from online marketplaces grows, Forbes Russia sources said. Meduza
• Get a clear view of how guest behaviour is shifting, where automation will accelerate, and which technologies will matter most in 2026. Mews
• Australia's education sector will collaborate globally and locally to shape ethical and effective AI tools, being mindful that all technologies have in-built values and assumptions. Hybrid Horizons: Exploring Human-AI Collaboration
• If FDA clearance for continuous glucose monitoring arrives in the Apple Watch by late 2026 or early 2027, it could catalyse a reordering of the entire health wearables value chain - pulling payer reimbursement, physician prescribing behaviour, and enterprise health plan design into Apple's orbit. BUSINESS 2.0 NEWS

Last updated: 04 June 2026