Global Scans · Lifestyles · Weekly Summary

WHAT'S NEXT?: Digital lifestyles are on the rise around the world and AR and VR will likely see us all using wearables, head-mounted displays and smartphones in almost everything we do. And, most of us will be living in cities too with full amenities close by.

• [New] 30 to 50% of all cancer cases could be prevented through lifestyle measures, vaccinations or environmental factors. Medical University of Vienna
• [New] Health and wellness will be defined by care that listens, technologies that adapt and lifestyles that honour rhythm over rigidity. European Spa Magazine
• [New] In 2026, proficiency in processing and analytics will shape systems for business, ensuring responsible alignment with values - although governance will lag deployment. CybersecAsia
• [New] The AI-driven applications will perform routine activities, including the creation of content, content optimization, audience segmentation, and user behaviour forecasts, in 2026. Elite Site Optimizer
• [New] In 2026, brands will lean further into purpose and connection, proving their values through actions consumers can genuinely trust. The Drum
• [New] In 2026, companies are expected to focus on user-generated content that is authentic, relatable, and values performance, rather than using traditional advertising. One Impression
• [New] By 2026, 75% of top-performing marketing teams leverage predictive models to anticipate customer behaviour, optimize spending, and accelerate pipeline velocity according to Forrester Research. KEO Marketing -
• [New] In 2026, consumers expect brands to partner with influencers whose values align. InfluenceFlow
• [New] From frictionless shopping and fading brand loyalty to the rise of wellness tech, smart homes, and micro-communities, the year ahead will change more than what people buy. Cross-Border Commerce Europe
• [New] In 2026, more patients will receive care tailored to their unique biology, risk factors and lifestyles. Cision PR Newswire
• [New] Brands are often expected to engage with community values, a concept TikTok calls Identity Osmosis. Yotpo
• [New] Alibaba Group Holding Ltd. plans to link its flagship online shopping and travel services to its AI app, taking its biggest step yet to build Qwen into its one-stop artificial intelligence platform for consumers. Silicon Valley
• [New] Standing with Venezuelans will not be cost-free, but it is the only choice worthy of Europe's values and interests. Martens Centre
• [New] Generative AI shopping assistants could disintermediate Amazon by enabling price comparison and direct-to-consumer connections. Deep Research Global
• [New] Shopping directly within social media apps (like TikTok Shop and Facebook) is a primary sales channel, with global sales forecast to exceed $1.17 trillion in 2026. Wiserreview
• [New] The future of shopping will be increasingly conversational and automated. The Pilot News
• [New] In 2026, AI shopping agents will change how people buy, spreading demand across thousands of smaller sellers instead of a few major hubs. Supply Chain Management Review
• [New] In 2026, marketers who can leverage AI to optimize campaigns and analyze consumer behaviour will stand out in a competitive field. SteezeTech

Last updated: 22 January 2026