Global Scans · Generation Y (Millennials) · Weekly Summary

WHAT'S NEXT?: Gen Y (also known as Millennials) are formed by the digital revolution that determined their childhood. Gen Y is going to continue finding newer digital avenues to explore. A remarkable 91% of Gen Y workers don't expect to stay in a job for longer than three years.

• [New] Millennials are projected to overtake Gen X as the highest-spending generation globally by the mid-to-late 2030s as Gen X enters retirement. eMarketer
• [New] Over 80% of US millennials will make peer-to-peer payments in 2026, EMARKETER forecasts, making them the highest-adopting generation for mobile payments. eMarketer
• [New] 52% of Millennials feel that 2026 will be better financially for them than 2025. Cision PR Newswire
• [New] While the median U.S. home now costs $410,800, nearly 6 in 10 millennials plan to spend less than $400,000, including two-thirds of first-time buyers. Yahoo
• [New] An estimated $80 trillion in assets will pass from baby boomers and the Silent Generation to Gen X and Millennials by 2045. Audience Town
• [New] Gen Z and Millennials will embrace asymmetrical colorful styles in 2026, especially in fashion and beauty. Yahoo
• [New] Gen Z and Millennials will embrace holographic and opalescent touches in 2026, in areas including home decor and makeup. Yahoo
• [New] Gen Z and Millennials in 2026 will be scent-stacking - layering different fragrances to create their own unique scents. Pharmacy Daily
• As the workforce becomes increasingly digitally native - with Millennials and Gen Z projected to comprise 74% of workers by 2030 - brands must evolve from broadcasting messages to facilitating community conversations. Conference News
• Millennials were projected to be the most frequent restaurant-goers in 2026, dining out an average of 14 times per month. Total Food Service
• You might put 50% of your ad spend into Facebook / Instagram and Google (search / display) where Millennials and Gen X are common, and 30% into TikTok/Snapchat ads for the younger crowd, with the remaining 20% on cross-age channels (like YouTube or out-of-home like billboards if relevant). Ticket Fairy
• Aon research finds that across all generations, workers are confident their employers will invest in their skills development for the future of work: 86% of Millennials agree, 83% of Baby Boomers and 78% of Gen X. Aon
• Early onset, severely affected: cancer risks among Gen X and millennials Global cancer statistics show that Generation X and Millennials are increasingly affected. Medical University of Vienna
• 61% of Gen Z and 40% of millennials do not yet know who will inherit their collections. Insurance Business
• Millennials and Gen Zers will account for 75% of the workforce by 2030, and their expectations differ sharply from prior generations. Skift Meetings
• By 2026, Millennials and Gen Z are expected to make up around 75% of luxury goods buyers, redefining what luxury means and how it is experienced. BSPK

Last updated: 15 February 2026