Global Scans · Generation Y (Millennials) · Weekly Summary

WHAT'S NEXT?: Gen Y (also known as Millennials) are formed by the digital revolution that determined their childhood. Gen Y is going to continue finding newer digital avenues to explore. A remarkable 91% of Gen Y workers don't expect to stay in a job for longer than three years.

• [New] By 2030, Gen Z and Millennials will make up roughly 75% of the global workforce. Why 2026 could be a breakthrough year for financial wel
• [New] Millennials (62.3 million) are just behind Gen Z (65.1 million) in YouTube viewers, EMARKETER forecasts. eMarketer
• [New] By 2026, Gen Z will make up 27% of workers worldwide, passing Millennials to become the biggest group. Floowi Talent
• Millennials and Gen Z workers, who will make up the majority of the workforce by 2026, want more than a paycheck. Writers
• More than half of gardeners expect to spend more time gardening in 2026, and Millennials and Gen Z lead that increase. Brands In Blooms
• In 2026, both Millennials and Gen Z will embrace self-service in customer support over regular human support. BrandLoom
• More than 60% of aspiring entrepreneurs plan to use AI tools to launch their businesses in 2026, with Millennials leading at 75%. NextSmartBusiness
• In 2026, millennials and Gen Z will cover approximately 32% of global consumer spending. BrandLoom
• Millennials are projected to overtake Gen X as the highest-spending generation globally by the mid-to-late 2030s as Gen X enters retirement. eMarketer
• Over 80% of US millennials will make peer-to-peer payments in 2026, EMARKETER forecasts, making them the highest-adopting generation for mobile payments. eMarketer
• 52% of Millennials feel that 2026 will be better financially for them than 2025. Cision PR Newswire
• While the median U.S. home now costs $410,800, nearly 6 in 10 millennials plan to spend less than $400,000, including two-thirds of first-time buyers. Yahoo
• An estimated $80 trillion in assets will pass from baby boomers and the Silent Generation to Gen X and Millennials by 2045. Audience Town
• Gen Z and Millennials will embrace asymmetrical colorful styles in 2026, especially in fashion and beauty. Yahoo
• Gen Z and Millennials will embrace holographic and opalescent touches in 2026, in areas including home decor and makeup. Yahoo
• Gen Z and Millennials in 2026 will be scent-stacking - layering different fragrances to create their own unique scents. Pharmacy Daily

Last updated: 15 March 2026