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Global Scans · Augmented Reality · Weekly Summary


  • [New] In 2024, emerging technologies such as augmented reality and virtual reality present exciting opportunities for brands to create immersive and interactive experiences that transcend physical boundaries. Prime One Global LLC - Performance Marketing Agency
  • Looking ahead, IDC forecasts a focus on emerging edge use cases, including augmented reality, artificial intelligence, and autonomous operations. TechRadar pro
  • In the year 2024 and beyond, we can anticipate an increase in the number of AR solutions that facilitate the seamless integration of digital information into the physical world. Clavax Technologies LLC
  • With AR growth in the eCommerce sector, more retailers will adopt augmented reality for virtual try-ons as well as product demonstrations in 2024 and the coming years. Clavax Technologies LLC
  • 2024 will see augmented reality (AR) break out from its roots in social media and gaming to become a significant player in presentation design. INK PPT
  • Unlike traditional AR glasses, Samsung's device will feature a fully-enclosed VR headset with external cameras for video passthrough, allowing for a comprehensive immersive experience. PC-Tablet
  • At Mobile World Congress 2024, the rapid advance of artificial intelligence is on display through spatial computing applications that will affect meetings, including augmented reality, virtual reality, and 3D teleconferencing. MeetingsNet
  • Spatial computing technologies will drive the creation of a new generation of AR smart glasses, offering functionality similar to the Apple Vision Pro, or the latest XReal Air 2 Ultra specs. XR Today
  • The integration with the broader Apple ecosystem could enable control over other devices, potentially acting as a remote for iPhones, iPads, or Macs, and even interface with AR/VR devices as part of Apple's rumored push into mixed reality. PC-Tablet
  • Amazon has Alexa built into its Echo Frames, and we can expect more AI integration as augmented reality glasses continue to evolve. The Mercury News
  • Augmented and Virtual Reality: Total AR and VR HMD shipments will surpass 69 million by 2028, as Apple Vision Pro spurs interest in VR and mixed reality. Yahoo Finance
  • Another way retailers will engage their customers in 2024 will be through immersive experiences like virtual reality and augmented reality, virtual events, and social shopping. Board Retailers Association
  • Virtual and Augmented Reality (VR and AR) technologies are expected to significantly impact the field services in the telecom industry by 2024. Field Squared
  • Virtual Reality and Augmented Reality are expected to radically transform the way field service asset management is conducted in the telecom industry by 2024, particularly in the area of remote troubleshooting and maintenance. Field Squared
  • In 2024, expect to see VR and AR creating immersive experiences that elevate brand storytelling and customer engagement. Thaiger
  • AR and VR will transform marketing, creating immersive experiences that engage consumers beyond static content, with an expected $1.5 trillion in revenue by 2030. Comms8 - Cross-Border Marketing Agency
  • The introduction of Apple Vision Pro and subsequent investment and products announced by Meta and others are paving the way for mainstream adoption of augmented reality and virtual reality, which will slowly but steadily find its way into clinical research. Applied Clinical Trials
  • In the coming years, AR and VR technologies are expected to revolutionize the way consumers interact with brands. Reach Above Media
  • Augmented Reality continues to push the boundaries of innovation, and in 2024, we anticipate its integration into web design to create seamless blends of digital and physical realities. webcastle
  • Qualcomm has launched a higher performance version of its processor for augmented reality ahead of the expected launch of Apple's Vision Pro headset. eeNews Europe
  • The Quest 2 works well as a baseline VR headset if all you want to do is play some VR games, though it lacks any AR capabilities that will become the main selling point of 2024's headset releases, namely Apple's Vision Pro set to drop early in 2024. Gizmodo
  • In 2024, we can expect to see more brands implementing AR features, allowing consumers to virtually try products before making a purchase decision. TechCentral

Last updated: 24 March 2024



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