[New] By drastically shortening the material development process, AI-driven design could accelerate the creation of smart materials for applications ranging from holographic and VR or AR displays to adaptive optical systems and smart windows that respond to their environment.
ScienceDaily
[New] By 2030, VR is anticipated to transcend conventional visual immersion, integrating AI-augmented interactivity, advanced haptic feedback, and seamless MR transitions.
GIUCE
[New] By 2026, 30% of enterprises are expected to implement VR platforms for virtual meetings and immersive training experiences in digital workplace settings.
Market.us Scoop
[New] The global value of augmented reality and virtual reality is expected to reach approximately $850 billion by the next decade.
USM
[New] VR users grew from 77 million in 2024 to 80.6 million in 2025, with projections pointing to 91.3 million users by 2028. / USA
Juego VR/AR Solutions
[New] Nearly 75% of global brands are expected to adopt AR or VR for marketing by 2026.
Market.us Scoop
[New] Global VR hardware penetration is estimated at 1.7% in 2026 and is expected to remain stable through 2027.
Market.us Scoop
As the oldest continuous console platform-holder, Nintendo continues to mine its history for its retro game subscription, which in 2026 will include the failed 1995 VR accessory Virtual Boy.
The Sydney Morning Herald
By 2026, an estimated 67 million people will own AR/VR devices, and businesses are racing to create immersive experiences.
Medium
AR and VR will get better in 2026 with the integration of AI, which will allow for enhanced realism and interaction, personalized content and adaptive environments, and improved user experiences and usability.
NAR Tech & Innovation
The predictions for VR adoption in 2026 are promising, with cost reduction, improved accessibility, and a content explosion expected to drive widespread adoption across various sectors.
Blogger
Virtual reality will transform the real estate industry, allowing potential buyers to take virtual tours of properties from anywhere in the world.
Blogger
The demand for high-quality VR content is expected to increase exponentially by 2026.
Blogger
By 2026, the cost of VR hardware will have significantly dropped.
Blogger
The adoption of virtual reality in 2026 is expected to be transformative across various sectors, from healthcare and education to retail and entertainment.
Blogger
Virtual reality opportunities should be greater throughout 2026 as well, giving players the ability to step into their own fully immersive casino world.
Sports Betting Dime
Extended reality (XR) refers to virtual reality and augmented reality, a technology that's been bubbling under the surface of enterprise adoption for several years but in 2026 is predicted to break into the mainstream in a big way.
Forbes
Later 2030, the VR and AR industry could affect up to 23,000,000 workers.Market.us Scoop
Apple's Vision Pro and other augmented reality or virtual reality platforms include built-in eye-tracking sensors that could support pupillometry-driven adaptations for audio content.IEEE Spectrum
While the full metaverse might still be evolving, the practical applications of augmented reality and virtual reality in marketing will be hitting their stride by 2026.Marketing & PR services | SongBird
By 2026, photorealistic VR environments will be the standard in enterprise training, particularly for high-stakes scenarios where realism has a direct impact on learning outcomes.Mazerspace.com
Last updated: 02 February 2026
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