[New] Voice assistant adoption is expanding steadily, with Gen Z projected to reach 64% adoption by 2027 (up from 51% in 2023), while Search Engine Land's analysis points out, voice assistants are expected to reach 8.4 billion units globally - more than the world's population.
Hubspot
[New] U.S. voice assistant users are projected to reach 170.3 million by 2028, representing steady compound annual growth of 3.3%.
Hubspot
[New] About 20.6% of the global population aged 16 or older uses voice assistants to find information, and by the end of 2026, eMarketer predicts there will be over 157 million voice assistant users in the US alone.Hubspot
[New] Voice assistants have already changed how we interact with smart homes, but the assistants of 2026 will be smarter, more context-aware, and more conversational.Feb Grow
[New] The digital marketing landscape is being swiftly transformed by voice search, and in 2026, it will be more crucial than ever for companies to modify their approaches.re/start Kit
[New] Your search visibility will shrink fast in 2026 if your team still treats voice search optimization tools as an afterthought while assistants read out just one answer per query.
Single Grain
[New] Voice is expected to become a $45 billion channel for voice commerce by 2028, making it essential for businesses to integrate voice search optimization into their future-oriented SEO strategies to stay competitive and meet evolving consumer behaviours.
Chandler Flex Rewards
[New] Apple plans to allow third-party voice-controlled AI apps in CarPlay.Engadget
[New] Apple is expected to release the next-generation Siri voice assistant that will behave more like Gemini and ChatGPT.BGR
[New] By 2026, voice AI will hit unprecedented accuracy, but the real battleground will be safety, latency, and enterprise readiness.Speechmatics
[New] With over 8.4 billion voice assistants in use globally and 41% of US adults using voice search daily, the opportunity for forward-thinking businesses is immense.
Leadtap
[New] The landscape of customer interaction is rapidly transforming, and the chatbot features in 2026 offer an unprecedented opportunity for businesses to revolutionize how they connect with their customers.
VLink
[New] Adopting cutting-edge chatbot features in 2026 will be crucial for the eCommerce and SaaS industries to maintain a competitive edge.
VLink
[New] In 2026, Virgin Atlantic plans to introduce real-time voice interaction and more advanced agentic flows to handle complex changes and multi-step requests more naturally.
Arangrant
[New] Smart speakers drive significant voice search volume, with 91.4 million U.S. consumers projected to use them in 2026.
Digital Applied
[New] With smart speakers in over 75% of American households and voice queries accounting for nearly 55% of all searches, businesses that fail to adapt their SEO strategies risk losing significant organic traffic and potential customers.
Topical Map AI
[New] With modern LLMs, voice is finally getting the reinvention it has long deserved, and 2026 will mark the shift from experimentation to meaningful enterprise-scale implementation.
3CLogic
With voice assistant users projected to exceed 157 million by the end of 2026, optimizing for voice search has moved from optional to essential, particularly for local businesses.
Numinix Web Development Blog
By 2026, one in ten customer service interactions is expected to be fully handled by voice AI, with first-year cost reductions of 30-40%.
Vajra revamp blog
In 2026, we will see more voice-enabled user experience enhancements, including more personalised and natural discovery, powered by AI.
IBC
Last updated: 16 February 2026
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