Global Scans · Screens · Weekly Summary

• [New] This week's Future of TV Briefing looks at how YouTube's plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026. Digiday
• [New] Five MTV channels will close at the end of the year in the UK, leaving just one - which mostly plays reality TV. The Guardian
• [New] By 2030, CTV will account for 75% of total TV ad spend worldwide. Marketing LTB -
• [New] In 2025, creator / user-generated platforms are expected to generate more ad revenue than traditional media like TV, print, etc. Marketing LTB -
• [New] By 2040, as projections suggest over 95% of households consume TV via the internet, NextGen TV's IP foundation could position it as a crucial bridge between traditional broadcasting and online streaming. Sweetwater Reporter
• [New] The immediate aftermath will likely see a continued, steady expansion of NextGen TV signal availability, building on the current reach of approximately 76% of the U.S. population in over 90 markets. Sweetwater Reporter
• [New] Almost a year after announcing plans to create a CTV operating system, the ad tech firm has secured a partner in DirecTV to create a customized version of TTD's Venture OS in hopes of landing deals with smart TV manufacturers. Digiday
• Apple will now take full control of U.S. coverage from 2026, with F1 TV Premium only available via Apple TV. The US Sun
• The game-changing deal marks the tech giant's biggest move into live sport yet and will see Apple become the one-stop shop for American F1 fans, with select races even streamed for free on the Apple TV app. The US Sun
• The partnership between Apple TV and Formula 1 could set a precedent for future negotiations between streaming platforms and sports organizations. MARCA
• F1 TV Premium (which currently costs $130 per year) will be a free perk for Apple TV subscribers in the US. Engadget
• Over 54% of marketers plan to increase spending on TV and streaming ads in 2026, while another 19% will invest more in product placement. Adtelligent
• Netflix, Hulu, Prime Video and other streaming services are putting frights front and center by providing fresh TV and film originals that will get your skin crawling and heart racing. CNet
• For traditional streaming services like Netflix and Walt Disney Company's Disney +, NextGen TV could emerge as a formidable competitor for live, local content, offering superior picture and sound quality without the need for an internet subscription for basic services. FinancialContent
• Legacy Pay-TV Providers: Cable and satellite operators, such as Comcast Corporation and DISH Network Corporation, might face increased competition from free, over-the-air NextGen TV. FinancialContent
• In the short term (next 1-3 years), the landscape will see a continued, steady rollout of NextGen TV services, now available to 75-80% of U.S. households. FinancialContent
• Apple TV + has become a benchmark for high-quality, cinematic television, so expect stunning cinematography that captures both the breathtaking beauty and the terrifying danger of the Alaskan wilderness. That Love Podcast
• The Apple TV is rumored to receive a major upgrade with the inclusion of the A17 Pro chip, which could redefine its capabilities in gaming and artificial intelligence. Geeky gadgets
• Apple TV: A faster A17 Pro chip that will support 2026's revamped version of Siri powered by Apple Intelligence, and likely Apple's N1 chip with Wi-Fi 7 support. MacRumors
• By 2030, retail media will be among the largest paid media investment categories, with global retail media spending reaching twice the level of global television ad spending. Forrester

Last updated: 27 October 2025