Global Scans · Media & Entertainment · Weekly Summary

• [New] By 2030, retail media will be among the largest paid media investment categories, with global retail media spending reaching twice the level of global television ad spending. Forrester
• [New] Global retail media spending will grow from $184 billion in 2025 to $312 billion by 2030 at a five-year compound annual growth rate of 11%, per Forrester's recently published Global Retail Media Forecast, 2025 To 2030. Forrester
• [New] The global media & entertainment sector is projected to consume ~30% of total mobile data traffic by 2025, with 5G enabling higher-quality streaming and immersive content. SQ Magazine
• [New] Big conversations about the future of artificial intelligence, clean energy, and how technology will reshape global media. Khaleej Times
• [New] Future-Proof: AI voice clones will dominate education, entertainment, and content monetization in 2025. Narration Box
• [New] In 2025, AI social media marketing tools will have made that process much more manageable. Concept Beans -
• [New] Apple said it will focus on categories like Notes, Media, Messaging, Payments, Restaurant Reservations, VoIP Calling, and Workouts, to start. TechCrunch
• Ahold Delhaize is currently working to use agentic AI as a layer over its retail media platform that will enable media planning and media activation for advertisers with one click. Grocery Dive
• The top channels in which agencies said they expect to see budget increases in 2026 are: streaming video and CTV; social media; search marketing; and retail media. Digiday
• WPP Media now expects global advertising revenue to reach $1.08 trillion in 2025. Digiday
• In June, WPP Media revised its global ad revenue growth rate downward to 6.0% from a previously projected 7.7% increase, a 13.7 percentage difference. Digiday
• OpenAI is betting that creating and sharing AI deepfakes will become a popular form of entertainment. Wired
• By the 2030s, AR could exceed $300 billion, fueling a surge in demand for AR-driven applications across sectors such as retail, education, healthcare, and entertainment. Imagine.io
• AI's rapid rise is forcing the ad industry to rethink how creativity, media buying, and influencer marketing will look by 2030. Optimove
• Meta is preparing to roll out a new subscription service in the UK that will allow users to pay to remove ads from Facebook and Instagram, raising questions about the future of free social media. City AM
• Fantasy sports apps are no longer just a trend - they are the future of interactive sports entertainment, offering endless opportunities for engagement, monetization, and global expansion. Best Web Development Company | Application Development
• Retail media spend is projected to grow 18.7% year-over-year, reaching $60 million in 2025. Adweek
• More than half of content-driven ad revenue will come from user-generated platforms such as TikTok, YouTube and Instagram Reels in 2025 - surpassing professionally produced media for the first time. Marketing Week
• 2025 will be a big year for wireless power so stay tuned to WPC social media to keep informed: Twitter, Facebook, LinkedIn. Wireless Power Consortium
• New research from the University of St Andrews paves the way for holographic technology, with the potential to transform smart devices, communication, gaming and entertainment. ScienceDaily
• By end-user profile, the gaming companies & entertainment studios segment will grow at a notable CAGR between 2025 and 2034. Precedence Research

Last updated: 13 October 2025