Global Scans · Media & Entertainment · Weekly Summary

• [New] Retail media spending in the U.S. alone is set to hit $60 billion in 2025 and will rocket past $100 billion by 2028, outpacing nearly every other digital channel. Affiliate Summit
• [New] By 2030, retail media will look dramatically different. Affiliate Summit
• [New] We believe the media will continue to make the necessary impact to safeguard the future of Ghana. Myjoyonline
• [New] Advertisers are ready to take advantage: According to Forrester's Q3 2025 CMO Pulse Survey, 86% of US B2C marketing executives plan to experiment with new channels and tactics in 2026, and 83% intend to diversify their media mix beyond the big three. Forrester
• [New] Reddit and Kick will be included in Australia's social media ban for children under 16. Australian Broadcasting Corporation
• [New] Australia's world-first social media ban for children under 16 will apply to messaging board Reddit and live-streaming platform Kick, the online safety regulator has ruled. Australian Broadcasting Corporation
• [New] The Digital 2026 Global Overview Report noted that there are 5.66 billion social media users worldwide, making them a supermajority. The Manila Times
• Generative Video Goes Mainstream Generative AI is revolutionizing film and TV production by drastically reducing time and cost, with 2026 expected to see widespread adoption in mainstream entertainment, including big-budget Hollywood productions. Mimir's Well
• The AI-driven media industry is projected to grow by 35% annually through 2030. Brisk Tech Solutions
• AI-generated movies and music are expected to contribute $10 billion to the entertainment industry by 2027. Brisk Tech Solutions
• By 2026, decentralized social media will grow and gain more recognition, but it is still early in adoption. Passive Secrets
• In 2026, expect generative AI in entertainment to become mainstream as we see it powering more big-budget TV shows and Hollywood extravaganzas. Forbes
• Black Friday/Cyber Monday deals will blur with entertainment: we might see live shopping streams where influencers demo products (TikTok Shop and Instagram Live sales are increasingly normalised). Favoured.
• SEGG Media, a public company, plans a $300 million digital asset initiative, with an initial emphasis on Bitcoin. Crypto Briefing
• Starting in 2026, Netflix will stream podcasts from Spotify, covering sports, culture, entertainment, and true crime - a sign of how audio storytelling continues to grow and evolve. ONEST Network
• AI and video are reshaping media as creators become studios and brands act like creators, driving the creator economy to 1.1 billion people by 2032. Forbes
• Rear-seat entertainment will become Netflix-class, with gaming-level streaming and even augmented-reality road tour overlays for passengers during long trips. NorthPennNow
• Venture capital firms like Atomico see the rise of AI media startups as a long-term opportunity to democratize storytelling and empower smaller creators to compete globally. Tekedia
• In 2025, multiple platforms entertainment throughout social media, computer games, and entertainment will generate enormous worlds that resemble Marvel's multiverse. Milanavjc

Last updated: 10 November 2025