Spyglass

Spyglass offers a method to watch your competitors while still staying on the right side of the law.

Uses of the method

Security intelligence
Competitive intelligence

Benefits

Low cost
Fresh insights

Disadvantages

Beware of half-truths, misrepresentations, and deception. Use other methods to get close to the truth

Steps to complete

Establish the various methods of spying on your competitors and develop continuous reporting and watching mechanisms.
Evaluate the meaning and strength of the intelligence you are receiving.
Determine the fixed elements (almost certain hard trends) that will inform your strategic response: slow-changing phenomena e.g. demographic shifts, constrained situations e.g. resource limits, in the pipeline e.g. aging of baby boomers, inevitable collisions e.g. climate change arguments.
Capture critical variables i.e. uncertainties, soft trends and potential surprises. Both these and the fixed elements will be key to creating scenarios and examining potential future paradigm shifts.
Capture unique insight into new ways of seeing that can be utilized by the organization.
State alternative hypotheses drawn with different assumptions and judgments.
Consider what factors would likely change your mind through receipt of new information.
Determine which factors could surprise and alter your judgment and the direction of the outcome.
What conclusions can we draw from the exercise(s)?
- How might the future be different?
- How does A affect B?
- What is likely to remain the same or change significantly?
- What are the likely outcomes?
- What and who will likely shape our future?
- Where could we be most affected by change?
- What might we do about it?
- What don't we know that we need to know?
- What should we do now, today?
- Why do we care?
- When should we aim to meet on this?
Finish by noting your next steps. Next steps could include a further round of iteration, a recommendation on how to get the answers or use of other research and methods such as 'Starburst' to create more vantage points on the issue.

Related methods

Collaboration
This method and your response can be shared with other members or kept private using the 'Privacy' field and through the 'Tag', 'Report' and 'Forum' functionalities. Use 'Tag' and/or 'Report' to aggregate your analyzes, or add a 'Forum' to ask others where they agree/disagree and encourage them to make their own analysis from their unique vantage point.

Click the 'Invite tab to send invitations to other members or non-members (colleagues, external experts etc.) to ask for their input. You can whether or not you want anonymous responses. These can be viewed and exported within the Responses tab.

Further reference

12 Ways to (Legally) Spy on Your Competitors, Entrepreneur, November 18, 2011
14 Tools to Legally Spy On Your Competition: FutureNow, 7 Oct 2008

History
Developed by Shaping Tomorrow from 12 Ways to (Legally) Spy on your Competitors

Contact us
Even with all the advice and tools we have provided here starting a foresight project from scratch can be a daunting prospect to a beginner. Let us know if you need help with this method or want a group facilitation exercise or full project or program carrying out by us. We promise to leave behind more internal knowledgeable people who can expand your initiative for better organizational performance.

Are there other enhancements or new methods you would like to see here? Let us know and we will do our best to respond with a solution quickly.

Copyright
Some rights reserved. This particular part of the website is licensed under a Creative Commons License.

Spyglass

Login